Do you remember when you were young how you always pictured your future looking a certain way?

You imagined yourself in a certain career, with a certain spouse, with certain kids, living in a certain house, in a certain neighborhood, in a certain city, with certain friends, doing certain things. “Once upon a time” always blurred into “And they lived happily ever after” in your dreams.

The truth is I’ve known very few people (okay, no one) whose future has turned out the way they imagined it. More often than not we tend to settle for less than we had hoped. More often than not we trade in our dreams for something less, something now, something easy, something cheap, something else.

Rare is the bride who doesn’t have a regret or ten about her special day. Study after study reveals that A Bride’s Biggest Regret is not spending more on wedding photography. Almost 25% of all brides list this as their biggest wedding regret. While they do regret splurging on flowers, decorations, drinks, cake, dress, etc., they regret not investing more in hiring the best wedding photographer available.

Beaufort Photography Co

Holley Simons, an editor at, says, “Unless you’re steeped in the wedding industry, you don’t realize how skilled wedding photographers are, how much time and effort and talent goes into what they do.”

Beaufort Photography Co. realizes that just about every detail in a wedding is temporary. The flowers die, the cake is consumed, the dress is worn a single time, the decorations are tossed. But the photographs last a lifetime.

A bride’s wedding photographs capture and chronicle everything else, every detail. Her photographs become her stamp in time. They preserve the memories of her special day. Her wedding photographs will be all she has left of the flowers, decorations, cake, ceremony, drinks, and everything else a year later…ten years later…for the rest of her life.

Wedding photographs are a once-in-a-lifetime investment, not merely a purchase. Unlike most other endeavors in life, you don’t get a do-over to capture one of the most important days of your life. If you were only going to purchase one home or one automobile or one dress that would need to last a lifetime, you would be wise to purchase the highest quality available. This is especially true for the photographs of your wedding.

On Thursday I’ll be posting the ABC’s of hiring a wedding photographer. If you’re a bride-to-be or know someone who is, you won’t want to miss Thursday’s post.