There is a 100 percent chance you’re reading this blog post right this second. And there is a 100% chance someone else is not. I’m a sucker for a good statistic. But statistics can be tricky things.

It’s been said that a statistician is someone who stands in a bucket of ice water while he sticks his head into a 500-degree over and says, “On average, I feel fine.”

One of the most confusing statistics for those of us living on the beautiful Crystal Coast of North Carolina is that Americans have a 1 in 300,000,000 chance of dying from a shark attack. But remember, statistics can be tricky. I have a feeling the 1 in 300,000,000 stat of dying by shark was probably calculated by the Miami Beach Chamber of Commerce to keep tourists happy.

There is a 100 percent chance

The truth is if I lived in Norman, Oklahoma and never ventured outside the state my chances of being eaten by Jaws drop to zero. If I lived in Wichita, Kansas the odds are also zero. Care to venture a guess as to the odds of being eaten by a shark in Boise, Idaho? You’re right, there is a zero percent chance.

However, if you decide to catch a wave off the Farallone Islands twenty miles west of San Francisco in October, the odds of being eaten by a two ton, twenty foot long, eight foot wide, six foot deep female Great White amount to an alarming 1 in 1 chance.

So what does all of this have to do with weddings and brides and gowns and “till death do us part” and photography?

There is a 100 percent chance

Rare is the bride that doesn’t have a regret (or ten) about her special day. Study after study reveals that a bride’s biggest regret is not investing more in her wedding photography. While brides almost always regret after the wedding having splurged on flowers, decorations, drinks, cakes, and just about everything else, almost 25 percent list their biggest wedding regret as not investing more in their wedding photographer and photography.

Beaufort Photography Co. realizes that just about every tangible detail in a wedding is temporary. The flowers die, the cake is consumed, the decorations are tossed, and the dress is worn but a single time. But the photographs last a lifetime.

A bride’s wedding photographs capture and chronicle everything else, every detail. Her photographs become her stamp in time. They preserve the memories of her most special of days. Her wedding photographs will be all she has left of the flowers, decorations, cake, ceremony, drinks, and everything else a year later…ten years later…for the rest of her life.

Wedding photographs are a once-in-a-lifetime investment, not merely a purchase. Unlike most other endeavors in life, you don’t get a do-over to capture one of the most important days of your life.

At Beaufort Photography Co. we get this. One of our main goals is to help brides not become part of the 25 percent that regret their wedding photographs. If you’re planning a wedding for 2016-2017, touch base with us before you finalize your wedding photography. There is a 100 percent chance you’ll be glad you did.

There is a 100 percent chance